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The Limassol Branding Project
The Limassol Branding Project is way ahead of Coca-Cola and Nike as it hits No 3 on Facebook’s Top 100 ‘most engaged pages’, revealing impressive community engagement as interest in this unique city branding social media campaign intensifies.
The world’s first interactive City branding campaign, The Limassol Branding Project, has surpassed even top brand performers such as Coca-Cola, Nike and CNN International, with it’s no 3 position in Facebook’s new ‘People Talking About’ measurement rating of branded Facebook pages.
The recently launched metric shows the average user-initiated activity on any Facebook page during the previous seven days, including posting, liking, sharing a post, commenting or answering page questions or mentioning a page in a status update. Highlighting the real success of a page’s audience engagement, ‘People Talking About’ now illustrates movement stemming from interactivity, and not just the number of ‘likes’ or ‘fans’, that a page generates.
For the Limassol Branding Project, with its Facebook page less than 3 months old, the message is clear. Last weekend, positioned at number 3 in the top 100, with 14.85% ‘engagement’ and 606 ‘likes’, impressively ahead of CNN International, (0.46% engagement), Coca-Cola (0.65% engagement) or Nike (0.76% engagement), Limassol’s community shows that it has really embraced this unique social media project with passion. Even Starbucks is way down the list at number 58 with this new metric rating.
Peter Economides, international Brand Strategy specialist and leader of the Limassol Branding project said “Apple showed 21% engagement over the same weekend, understandable following the news of Steve Jobs’s death; but these statistics are fascinating because even massive brand leaders like Coca-Cola with 34m Facebook fans, show an astonishing low engagement ratio with their fans of less than one percent. Meanwhile the Limassol Branding Project, with considerably less ‘fans’ is actually engaging its members in a totally interactive way, showing a community actively engaged in a conversation about its city through a social media network; and all this without the benefit of a multi-million euro advertising campaign to support it!”
The Limassol Branding Project is the world’s first interactive city branding project, open to the entire city on Facebook and other online social networking sites. Project conclusions will be presented to the Municipalities and communities of the Greater Limassol area at the end of the year. The project invites everyone to “Join the Conversation, Share Today, Shape Tomorrow.”
More information on The Limassol Branding Project may be foud here
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